Get your product into their hands.
The technology does no good - can make no impact - unless it’s being used as it was designed to be used.
This requires commercialization.
GoGlobal helps tech startups grow, scale and expand.
We do this by helping companies raise growth capital, fill their pipeline with enterprise customers so they can start and increase revenue generation, and helping them expand into new markets.
This week we have been organizing a number of product demo sessions with potential corporate customers for our startups.
The process of commercialization involves a number of dance steps, especially for early stage tech companies.
These dance steps include:
Market development and education
Helping stakeholders believe in your solution
Finally, and most importantly, being able to demonstrate how people’s lives will be changed once the technology and innovation is being used as it was designed.
This means being able to demonstrate how the world will be better because your product has been put into the hands of people who can benefit from it.
It was thrilling today to see the customer’s eyes light up when one of our blockchain startups explained how their solution will elegantly and expertly solve one of their biggest headaches.
This is one of the reasons why I love what I do - and why I DO what I do.
For moments like that.
When the vision becomes reality.
When the future shakes hands with the present.
Need help commercializing your innovation? Tell us more. Share in the comments or in a private message.