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Unlocking Startup Success: The Transformative Power of Advisors

Dear readers,


I am Esra Talu, the proud founder, and CEO of GoGlobal Advisory, based in vibrant Miami, USA. At GoGlobal, we are driven by our commitment to next-generation advisory services, with a strong focus on Environmental, Social, and Governance (ESG) principles. Over the years, we have worked with leading startup ecosystems worldwide, guiding and supporting entrepreneurs on their path to success.


In May of 2000, Deppo's office in Bebek Istanbul had a workforce of 40 employees, with 80% of them being women. Photo displays Co-Founder and CEO Esra Talu alongside the team post-launch.

Allow me to share a brief account of my journey as an entrepreneur. In the 90s, I embarked on a groundbreaking adventure as the co-founder & CEO of Deppo, Turkey's first e-commerce company. It was an exciting and challenging time filled with excitement and uncertainty. We were trailblazers, venturing into uncharted territories, and we faced numerous obstacles along the way. However, with the support of our advisors from diverse sectors, we were able to navigate those challenges successfully.



Deppo was the first ecommerce company founded in Turkey in 1999.

At that time, starting a tech company was far from easy. The entrepreneurial ecosystem was still taking shape, and resources were scarce. But our advisors played a pivotal role in our journey, offering invaluable guidance and expertise. Their mentorship helped us overcome hurdles, make informed decisions, and seize opportunities that propelled us forward. It was through the support of these advisors that we were able to raise 1.2 million USD, a significant achievement during that era.


Unfortunately, in today's fast-paced tech landscape, many entrepreneurs are unsure how to work with advisors effectively. Often, they view advisors as mere intermediaries, focusing solely on their ability to raise funds. However, the true value of advisors lies in their wealth of knowledge and experience, their ability to provide strategic support, and their networks that can open doors to unforeseen opportunities.


During the 2000s, the Deppo Sea Plane flew from Istanbul to Bodrum.

In my experience, it is essential for every entrepreneur to recognize the weaknesses within their team and their business. By acknowledging these gaps, you can seek the support of qualified and experienced advisors who can provide critical insights and guidance. Advisors offer a fresh perspective, challenge assumptions, and provide constructive feedback that fuels innovation and strategic thinking.


In the 2000s, Deppo Lufer boats were commonly seen sailing around the Bosphorus.

The importance of advisors extends far beyond financial transactions. They become trusted mentors, guiding you through the complexities of the business landscape. They help you identify and mitigate risks, refine your strategies, and accelerate your growth trajectory. With their support, you can navigate uncharted territories, make informed decisions, and avoid common pitfalls.


In writing this article, my aim is to shed light on the tremendous benefits of working with advisors. By sharing my own journey and the success of GoGlobal Advisory, I hope to inspire tech entrepreneurs to embrace advisors as invaluable partners on their entrepreneurial journey. Together, we can unlock untapped potential, scale new heights, and pave the way for sustainable growth and global expansion.


Esra Talu, the Co-founder, and CEO of Deppo from 1999 to 2014.

Remember, success is not achieved in isolation. It is a collaborative effort, and advisors play a critical role in shaping the destiny of your startup. Embrace their expertise, leverage their networks, and watch your entrepreneurial dreams become a reality.






Wishing you all the best on your journey to success.


Warm regards,


Esra Talu


Founder & CEO, GoGlobal Advisory









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