At GoGlobal, we believe your first customers should always be your customers. Too often, startups rely on partners or intermediaries too early — but these “gatekeepers” slow learning, block feedback, and create dependency. That’s why we built the GoGlobal No Gatekeepers Principle: to help founders reach customers directly, accelerate growth with AI-powered GTM strategies, and scale globally without losing ownership of their customer relationships.

The biggest sustainability opportunity isn’t in the eco-elite — it’s in the ‘missing middle.’ Those who care about the planet but won’t compromise on price or quality. Here’s how we can win them over.

Success is often quiet—measured in resilience, grit, and impact. Fame, on the other hand, is loud, external, and often uninvited. In this article, I reflect on how visibility can reshape founders, shift priorities, and challenge authenticity. It’s a personal take on what really changes us as entrepreneurs—and what keeps us grounded.